Mark Development was able to achieve nearly full resident adoption using two main initiatives. The first was to manage the resident’s account for them, with approval. The other initiative was basic awareness to the remaining residents through free marketing materials.
Mark Development had recently seen acquisitions in their payment provider that resulted in dissatisfaction with their existing residents. The residents wanted an intuitive, easy payment experience.
The property managers and leasing teams saved time by eliminating banks runs and the manual work needed to process payments. Residents saved time by being able to pay their rent through one centralized location. Most residents take advantage of autopay by setting it and forgetting it.